The Deborah Smith Group was born from a love of ideas, a passion for marketing, and a strong conviction that high caliber strategic planning combined with ongoing sales and management training can produce powerful results for any specialty business striving to build a better brand.
We believe in the magic of group energy and the capacity for well produced conferences, meetings, seminars and retreats to stimulate creative thinking, bind people to brands, energize projects, and create synergy and community among peers.
Creative Results - The Fresh Eyes Approach
Our mission is to share our combined creativity, experience, and talent to help our clients respond to the market with winning strategies for differentiation and growth. We constantly monitor subtle shifts in customer behavior and business trends so we can help you find new niche positions before they become common place. All of our marketing services, tools, and training programs are designed to support you in developing a unique, unified brand strategy that attracts, satisfies, and retains the customers you most want to serve. Our seasoned network of conference specialists guide and inspire you to plan, produce and promote world class, high energy meetings that engage, educate and delight all who attend.
Specialty Experience - Market Intelligence
As a company dedicated to learning and growth, we believe the best business advice speaks directly through the voice of experience. Our expertise derives from over 20 years in executive management positions at progressive specialty retail, manufacturing and luxury service companies, and over 12 years in association management - creating business training seminars, designing group marketing programs, and producing industry acclaimed conferences for specialty business owners and senior management staff. Our clients include specialty and luxury national brands as well as start ups, service providers, magazines, buying groups and associations.
Top Tier Talent - At Your Service
We are high spirited, creative thinkers and brainstormers. Our network of strategists, trainers, speakers, graphic designers, and merchandisers are talented experts, artists, and technicians, ready and willing to collaborate on your special projects. Let us help you develop a rock-solid three year strategic plan, create bold new marketing solutions, educate your staff to delight your customers, and produce rich, memorable meeting, conference, and training experiences that exceed your highest expectations.